Wednesday, July 11, 2007

Tru, Court, Whatever...

have you been noticing the lack of courtroom/legal system programming and the expansion of reality content at courttv over the last while? well, you aren't the only one, because the people at the network have as well and they have decided to do something about it. they have decided to change their name. on january 1st of next year courttv will become trutv.

zap2it quotes marc julius, the network's general manager saying, "early in the rebranding process, we realized that the current network name doesn't reflect the direction of our programming or our growing target audience of real engagers. In trutv, we now have the ideal name that fits both the programming and the target audience. The network will be top of mind for real engagers seeking real-life action programming, real-life emotion and access to places they can't normally go." (zap2it jokes that they are really trying to make that 'real engagers' tag stick, but i don't see that happening - it is a pretty lame term).

anyway, that's the deal over at courttv. they will still begin their days with some trial coverage and then viewers will get to 'enjoy' star jones in her new talk show, but after that the afternoons and evening will be for the 'real engagers'.

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