B.I.N.G.O.

i watched about 10 minutes total of abc's short-lived National Bingo Night during the six weeks it aired this summer, and based on the rating i saw, not many other people were watching any more, if that much. abc, however, just announced that they are bringing the show back for a five day in a row run this december.

why are they doing that you ask? well, the reason is the internet, and no it wasn't some big fan outcry like what saved Jericho. in this case it was the fact that during the shows run there were more then 3 million cards downloaded by play-at-home participants which helped make abc.com the #1 tv web site during that time.

and therein is what caught my eye about this story. the idea that finally the big networks are realising the potential of the internet as something to be embraced rather then feared. it took them awhile, but things look to be slowly happening. another big step forward was when they realized that giving viewers the chance to watch full shows online for free was a good thing for the shows and therefore the networks as well....

letting someone watch an episode of Lost that they missed during the week keeps them involved in the show and makes them more likely to catch it the next week, rather then creating a situation where they miss too much of the story and therefore start to get disinterested. Or helping someone discover a show that is already a few episodes into the season so that they can catch up and get into the weekly flow. the examples are numerous and the potential is there.

i understand that it basically all comes down to money, but to be so stuck in the old tv ways isn't going to help them in this new internet-tivo-world, and the return of National Bingo Night is another small example that at least some people kind of 'get it'.